YE Multi-channel Fundraising

Multi-Channel Year-End Fundraising

CALL TODAY to learn more about how Tri M can make a difference for you 800-491-3922 or 507-451-3920. 

Tri M Suggests a well thought out multichannel approach when it comes to year-end giving and fundraising:

  • Establish a plan for your organization

  • Review and write your documents (direct mail, social media, etc.)

  • Implement the appeal mailing – first mailing should be out by Thanksgiving (possibly focus a little attention on #GivingTuesday)

  • Follow up with reminders

    • After and before – prepare social media posts that coincide with your year end letter

    • Set up a schedule of timed emails

    • Follow-up with a reminder postcard that would hit right after Christmas, BUT before the end of the year.  Some will set the initial appeal aside in their pile of charitable organizations; a reminder postcard can help to bring your appeal to the top of the pile.

  • Thank your donors.

CALL TODAY to learn more about how Tri M can make a difference for you 800-491-3922 or 507-451-3920. 

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